Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets /
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several pa...
שמור ב:
| Main Authors: | , , , |
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| מחבר תאגידי: | |
| פורמט: | אלקטרוני ספר אלקטרוני |
| שפה: | אנגלית |
| יצא לאור: |
Cham :
Springer International Publishing : Imprint: Springer,
2021.
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| מהדורה: | 1st ed. 2021. |
| נושאים: | |
| גישה מקוונת: | Link to Metadata |
| תגים: |
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תוכן הענינים:
- Part I. Introducing the Project
- Introduction
- Founders, Shakers, Prime Movers
- PART II. Governance Practices
- Ownership Structures
- Achieving Ownership Stability
- Boards and Governance
- Part III. Managing for the Long Term
- The Role Played by Management
- Financing the Enterprise
- Part IV. Focus Choices
- Business Focus Choices
- Franchise Focus Choices
- The Process of Focusing
- Part V. Marketing Practices
- Segmentation Choices
- International Sales and Distribution Strategies
- Marketing and Sales Processes
- Part VI. Product Building Choices
- Production Footprint Choices
- Production Processes Choices
- Product Design Choices
- Product Line Choices
- Supply Chain Choices
- Part VII. Innovation Practices
- Sourcing the Defining Business Idea
- Innovation Processes
- Organizing for Innovations
- Part VIII. Leveraging Strategies
- Leveraging Local Competitiveness
- Leveraging Resources for Growth
- Role of Swiss Entrepreneurial Ecosystem
- Epilog: Implications for Public Policy
- Part IX. Company Profiles
- The 36 SME Profiles.