Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth /
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...
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| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2021.
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| Edición: | 1st ed. 2021. |
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| Acceso en línea: | Link to Metadata |
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| Copia 1 | Disponible |