The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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Main Authors: | , |
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2023.
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Edition: | 1st ed. 2023. |
Series: | Rhetoric, Politics and Society,
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Subjects: | |
Online Access: | Link to Metadata |
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Link to Metadata3rd Floor Main Library
Call Number: |
A1234.567 |
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Copy 1 | Available |