The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...

Full description

Saved in:
Bibliographic Details
Main Authors: Bengtson, Erik (Author), Mossberg, Oskar (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Edition:1st ed. 2023.
Series:Rhetoric, Politics and Society,
Subjects:
Online Access:Link to Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Link to Metadata

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available