The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2023.
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| Edition: | 1st ed. 2023. |
| Series: | Rhetoric, Politics and Society,
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| Subjects: | |
| Online Access: | Link to Metadata |
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