The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
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Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2023.
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| Edition: | 1st ed. 2023. |
| Series: | Rhetoric, Politics and Society,
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| Subjects: | |
| Online Access: | Link to Metadata |
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Table of Contents:
- 1. Introduction: A New Framework for Green Marketing
- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises
- 3. Institutional Theory and Green Legitimation
- 4. Attempts at Co-Reading Institutional and Rhetorical Theory
- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator
- 6. From the Sins of Greenwashing to the Virtues of Green Marketing
- 7. Some Implications for Law
- 8. The Framework of Virtue Critique
- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism
- 10. Green Marketing as Manifest Performance of Ethical Judgment.