The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
Saved in:
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2023.
|
| Edition: | 1st ed. 2023. |
| Series: | Rhetoric, Politics and Society,
|
| Subjects: | |
| Online Access: | Link to Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!