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Drones and the Creative Industry Innovative Strategies for European SMEs /

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This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. Wi...

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Autor corporatiu: SpringerLink (Online service)
Altres autors: Santamarina-Campos, Virginia (Editor), Segarra-Oña, Marival (Editor)
Format: Electrònic eBook
Idioma:anglès
Publicat: Cham : Springer International Publishing : Imprint: Springer, 2018.
Edició:1st ed. 2018.
Matèries:
Technological innovations.
Digital media.
Small business.
Motion picture industry.
Television broadcasting.
Economics.
Culture.
Innovation and Technology Management.
Digital and New Media.
Small Business.
Film and Television Industry.
Cultural Economics.
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