Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective /
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
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Materyal Türü: | Elektronik Ekitap |
Dil: | İngilizce |
Baskı/Yayın Bilgisi: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer VS,
2022.
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Edisyon: | 1st ed. 2022. |
Seri Bilgileri: | Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,
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Konular: | |
Online Erişim: | Link to Metadata |
Etiketler: |
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Internet
Link to Metadata3rd Floor Main Library
Yer Numarası: |
A1234.567 |
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Kopya Bilgisi 1 | Kütüphanede |