Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective /

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Marschlich, Sarah (Yazar)
Müşterek Yazar: SpringerLink (Online service)
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2022.
Edisyon:1st ed. 2022.
Seri Bilgileri:Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,
Konular:
Online Erişim:Link to Metadata
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!

Internet

Link to Metadata

3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
Kopya Bilgisi 1 Kütüphanede