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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective /

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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Marschlich, Sarah (लेखक)
निगमित लेखक: SpringerLink (Online service)
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2022.
संस्करण:1st ed. 2022.
श्रृंखला:Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,
विषय:
Public relations.
Diplomacy.
Communication in politics.
Communication > Methodology.
Communication.
Communication in organizations.
Public Relations.
Political Communication.
Media and Communication Methods.
Media Reception and Media Effects.
Organizational and Strategic Communication.
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