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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective /

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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

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Bibliographic Details
Main Author: Marschlich, Sarah (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2022.
Edition:1st ed. 2022.
Series:Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,
Subjects:
Public relations.
Diplomacy.
Communication in politics.
Communication > Methodology.
Communication.
Communication in organizations.
Public Relations.
Political Communication.
Media and Communication Methods.
Media Reception and Media Effects.
Organizational and Strategic Communication.
Online Access:Link to Metadata
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Table of Contents:
  • 1 Introduction
  • 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations
  • 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy
  • 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy
  • 5 Study Context: The Case of the UAE
  • 6 Method
  • 7 Results
  • 8 Discussion
  • 9 Conclusion.

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