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Consumer Decision Neuroscience Ausgewählte Beiträge /

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Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Theo...

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Detaylı Bibliyografya
Yazar:	Gier, Nadine R. (Yazar)
Müşterek Yazar:	SpringerLink (Online service)
Materyal Türü:	Elektronik Ekitap
Dil:	Almanca
Baskı/Yayın Bilgisi:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022.
Edisyon:	1st ed. 2022.
Konular:	Marketing.
Online Erişim:	Link to Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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