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Consumer Decision Neuroscience Ausgewählte Beiträge /

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Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Theo...

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Opis bibliograficzny
1. autor:	Gier, Nadine R. (Autor)
Korporacja:	SpringerLink (Online service)
Format:	Elektroniczne E-book
Język:	niemiecki
Wydane:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022.
Wydanie:	1st ed. 2022.
Hasła przedmiotowe:	Marketing.
Dostęp online:	Link to Metadata
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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