Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...
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| Hauptverfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2018.
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| Ausgabe: | 1st ed. 2018. |
| Schriftenreihe: | Management for Professionals,
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| Online-Zugang: | Link to Metadata |
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