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Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...

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Détails bibliographiques
Auteurs principaux: Dolnicar, Sara (Auteur), Grün, Bettina (Auteur), Leisch, Friedrich (Auteur)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:anglais
Publié: Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
Édition:1st ed. 2018.
Collection:Management for Professionals,
Sujets:
Marketing research.
Business intelligence.
Statistics .
Market Research and Competitive Intelligence.
Statistics in Business, Management, Economics, Finance, Insurance.
Accès en ligne:Link to Metadata
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