Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...

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Bibliografische gegevens
Hoofdauteurs: Dolnicar, Sara (Auteur), Grün, Bettina (Auteur), Leisch, Friedrich (Auteur)
Coauteur: SpringerLink (Online service)
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
Editie:1st ed. 2018.
Reeks:Management for Professionals,
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Online toegang:Link to Metadata
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