Launch! Advertising and Promotion in Real Time

• मुख्य लेखकों: Solomon, Michael (लेखक), Cornell, Lisa Duke (लेखक), Nizan, Amit (लेखक)
• स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
• भाषा: अंग्रेज़ी
• प्रकाशित: [Place of publication not identified] Saylor Foundation [2009]
• श्रृंखला: Open textbook library.
• विषय: Business > Textbooks; Marketing > Textbooks; Communication > Textbooks
• ऑनलाइन पहुंच: Access online version

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from...