Launch! Advertising and Promotion in Real Time

• Main Authors: Solomon, Michael (Author), Cornell, Lisa Duke (Author), Nizan, Amit (Author)
• Formato: Recurso Electrónico livro electrónico
• Idioma: inglês
• Publicado em: [Place of publication not identified] Saylor Foundation [2009]
• Colecção: Open textbook library.
• Assuntos: Business > Textbooks; Marketing > Textbooks; Communication > Textbooks
• Acesso em linha: Access online version

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from...