Launch! Advertising and Promotion in Real Time

• Main Authors: Solomon, Michael (Author), Cornell, Lisa Duke (Author), Nizan, Amit (Author)
• Format: Electronic eBook
• Language: English
• Published: [Place of publication not identified] Saylor Foundation [2009]
• Series: Open textbook library.
• Subjects: Business > Textbooks; Marketing > Textbooks; Communication > Textbooks
• Online Access: Access online version

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from...