Electronic Commerce The Strategic Perspective

• Asıl Yazarlar: Watson, Richard T. (Yazar), Berthon, Pierre (Yazar), Pitt, Leyland F. (Yazar), Zinkhan, George M. (Yazar)
• Materyal Türü: Elektronik Ekitap
• Dil: İngilizce
• Baskı/Yayın Bilgisi: [Place of publication not identified] BCcampus [2014]
• Seri Bilgileri: Open textbook library.
• Konular: Business > Textbooks; Management > Textbooks; Marketing > Textbooks
• Online Erişim: Access online version

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced busi...