Electronic Commerce The Strategic Perspective

• Main Authors: Watson, Richard T. (Author), Berthon, Pierre (Author), Pitt, Leyland F. (Author), Zinkhan, George M. (Author)
• Format: Electronic eBook
• Language: English
• Published: [Place of publication not identified] BCcampus [2014]
• Series: Open textbook library.
• Subjects: Business > Textbooks; Management > Textbooks; Marketing > Textbooks
• Online Access: Access online version

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced busi...