Electronic Commerce The Strategic Perspective

• Hoofdauteurs: Watson, Richard T. (Auteur), Berthon, Pierre (Auteur), Pitt, Leyland F. (Auteur), Zinkhan, George M. (Auteur)
• Formaat: Elektronisch E-boek
• Taal: Engels
• Gepubliceerd in: [Place of publication not identified] BCcampus [2014]
• Reeks: Open textbook library.
• Onderwerpen: Business > Textbooks; Management > Textbooks; Marketing > Textbooks
• Online toegang: Access online version

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced busi...