Electronic Commerce The Strategic Perspective

• मुख्य लेखकों: Watson, Richard T. (लेखक), Berthon, Pierre (लेखक), Pitt, Leyland F. (लेखक), Zinkhan, George M. (लेखक)
• स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
• भाषा: अंग्रेज़ी
• प्रकाशित: [Place of publication not identified] BCcampus [2014]
• श्रृंखला: Open textbook library.
• विषय: Business > Textbooks; Management > Textbooks; Marketing > Textbooks
• ऑनलाइन पहुंच: Access online version

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced busi...