Electronic Commerce The Strategic Perspective

Electronic Commerce The Strategic Perspective

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced busi...

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Bibliographic Details
Main Authors: Watson, Richard T. (Author), Berthon, Pierre (Author), Pitt, Leyland F. (Author), Zinkhan, George M. (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] BCcampus [2014]
Series:Open textbook library.
Subjects:
Business > Textbooks
Management > Textbooks
Marketing > Textbooks
Online Access:Access online version
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Table of Contents:
  • An Introduction
  • Electronic commerce technology
  • Web strategy: Attracting and retaining visitors
  • Promotion: Integrated Web communications
  • Promotion and purchase: Measuring effectiveness
  • Distribution
  • Service
  • Pricing
  • Post-Modernism and the Web: Societal effects

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