Developing New Products and Services

• Yazar: Sanders, G. Lawrence (Yazar)
• Materyal Türü: Elektronik Ekitap
• Dil: İngilizce
• Baskı/Yayın Bilgisi: [Place of publication not identified] Saylor Foundation [2012]
• Seri Bilgileri: Open textbook library.
• Konular: Business > Textbooks; Engineering and Technology > Textbooks; Management > Textbooks
• Online Erişim: Access online version

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle...