Developing New Products and Services

• Main Author: Sanders, G. Lawrence (Author)
• Format: Electronic eBook
• Language: English
• Published: [Place of publication not identified] Saylor Foundation [2012]
• Series: Open textbook library.
• Subjects: Business > Textbooks; Engineering and Technology > Textbooks; Management > Textbooks
• Online Access: Access online version

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle...