APA (7th ed.) Citation

Sanders, G. L. (2012). Developing New Products and Services. Saylor Foundation.

Chicago Style (17th ed.) Citation

Sanders, G. Lawrence. Developing New Products and Services. [Place of publication not identified]: Saylor Foundation, 2012.

MLA (9th ed.) Citation

Sanders, G. Lawrence. Developing New Products and Services. Saylor Foundation, 2012.