Developing New Products and Services
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Saylor Foundation
[2012]
|
| Series: | Open textbook library.
|
| Subjects: | |
| Online Access: | Access online version |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Chapter 1: Concepts in the Context of Monopolistic Competition
- Chapter 2: Fundamentals of Product and Price Differentiation
- Chapter 3: Differentiation in Action
- Chapter 4: Dynamic Tension in Versioning and PD Curves
- Chapter 5: Examples of Product Differentiation & Versioning Curves
- Chapter 6: Facilitating Creativity and Innovation
- Chapter 7: Conceptualizing Products/Services Using FAD
- Chapter 8: Strategic Planning and Ten–Ten Planning
- Chapter 9: The Ten–Ten Planning Process: Crafting a Business Story
- Chapter 10: Lock-In and Revenue Growth
- Chapter 11: Valuing the Business
- Chapter 12: Developing a Business Plan
- Chapter 13: Project Management for New Products and Services
- Chapter 14: Re-priming the Business Using Real Options Concepts
- Chapter 15: Wrap-Up