Fundamentals of Global Strategy

• Päätekijä: de Kluyver, Cornelis A. (Tekijä)
• Aineistotyyppi: Elektroninen E-kirja
• Kieli: englanti
• Julkaistu: [Place of publication not identified] Saylor Foundation [2012]
• Sarja: Open textbook library.
• Aiheet: Business > Textbooks; Management > Textbooks; Economics > Textbooks
• Linkit: Access online version

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...