Fundamentals of Global Strategy

• Yazar: de Kluyver, Cornelis A. (Yazar)
• Materyal Türü: Elektronik Ekitap
• Dil: İngilizce
• Baskı/Yayın Bilgisi: [Place of publication not identified] Saylor Foundation [2012]
• Seri Bilgileri: Open textbook library.
• Konular: Business > Textbooks; Management > Textbooks; Economics > Textbooks
• Online Erişim: Access online version

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...