Fundamentals of Global Strategy

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...

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Bibliographic Details
Main Author: de Kluyver, Cornelis A. (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Saylor Foundation [2012]
Series:Open textbook library.
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3rd Floor Main Library

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Call Number: A1234.567
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