Fundamentals of Global Strategy
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...
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| Format: | Electronic eBook |
| Language: | English |
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[Place of publication not identified]
Saylor Foundation
[2012]
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- Chapter 1: Competing in a Global World
- Chapter 2: The Globalization of Companies and Industries
- Chapter 3: Generic Strategies for Global Value Creation
- Chapter 4: Global Strategy as Business Model Change
- Chapter 5: Target Markets and Modes of Entry
- Chapter 6: Globalizing the Value Proposition
- Chapter 7: Global Branding
- Chapter 8: Globalizing the Value Chain Infrastructure
- Chapter 9: Global Supply-Chain Management
- Chapter 10: Globalizing the Management Model