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Fundamentals of Global Strategy

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...

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Bibliographic Details
Main Author: de Kluyver, Cornelis A. (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Saylor Foundation [2012]
Series:Open textbook library.
Subjects:
Business > Textbooks
Management > Textbooks
Economics > Textbooks
Online Access:Access online version
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Table of Contents:
  • Chapter 1: Competing in a Global World
  • Chapter 2: The Globalization of Companies and Industries
  • Chapter 3: Generic Strategies for Global Value Creation
  • Chapter 4: Global Strategy as Business Model Change
  • Chapter 5: Target Markets and Modes of Entry
  • Chapter 6: Globalizing the Value Proposition
  • Chapter 7: Global Branding
  • Chapter 8: Globalizing the Value Chain Infrastructure
  • Chapter 9: Global Supply-Chain Management
  • Chapter 10: Globalizing the Management Model

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