Fundamentals of Global Strategy

• Hoofdauteur: de Kluyver, Cornelis A. (Auteur)
• Formaat: Elektronisch E-boek
• Taal: Engels
• Gepubliceerd in: [Place of publication not identified] Saylor Foundation [2012]
• Reeks: Open textbook library.
• Onderwerpen: Business > Textbooks; Management > Textbooks; Economics > Textbooks
• Online toegang: Access online version

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...