Fundamentals of Global Strategy

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...

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Detalhes bibliográficos
Autor principal: de Kluyver, Cornelis A. (Author)
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: [Place of publication not identified] Saylor Foundation [2012]
Colecção:Open textbook library.
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Acesso em linha:Access online version
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