Fundamentals of Global Strategy
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequenc...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Saylor Foundation
[2012]
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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