Growth and Competitive Strategy in 3 Circles

• Asıl Yazarlar: Urbany, Joe E. (Yazar), Davis, James H. (Yazar)
• Materyal Türü: Elektronik Ekitap
• Dil: İngilizce
• Baskı/Yayın Bilgisi: [Place of publication not identified] Saylor Foundation [2012]
• Seri Bilgileri: Open textbook library.
• Konular: Business > Textbooks; Marketing > Textbooks; Management > Textbooks
• Online Erişim: Access online version

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully u...