Growth and Competitive Strategy in 3 Circles

• Hoofdauteurs: Urbany, Joe E. (Auteur), Davis, James H. (Auteur)
• Formaat: Elektronisch E-boek
• Taal: Engels
• Gepubliceerd in: [Place of publication not identified] Saylor Foundation [2012]
• Reeks: Open textbook library.
• Onderwerpen: Business > Textbooks; Marketing > Textbooks; Management > Textbooks
• Online toegang: Access online version

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully u...