Growth and Competitive Strategy in 3 Circles
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully u...
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Main Authors: | Urbany, Joe E. (Author), Davis, James H. (Author) |
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Format: | Electronic eBook |
Language: | English |
Published: |
[Place of publication not identified]
Saylor Foundation
[2012]
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Series: | Open textbook library.
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Subjects: | |
Online Access: | Access online version |
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