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Growth and Competitive Strategy in 3 Circles

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully u...

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Bibliographic Details
Main Authors: Urbany, Joe E. (Author), Davis, James H. (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Saylor Foundation [2012]
Series:Open textbook library.
Subjects:
Business > Textbooks
Marketing > Textbooks
Management > Textbooks
Online Access:Access online version
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Table of Contents:
  • Chapter 1: The Challenges of Growth
  • Chapter 2: Introduction to 3-Circle Analysis
  • Chapter 3: Defining the Context
  • Chapter 4: The Meaning of Value
  • Chapter 5: Sorting Value
  • Chapter 6: Growth Strategy
  • Chapter 7: Implementation: An Inside View of the Organization
  • Chapter 8: Dynamic Aspects of Markets
  • Chapter 9: Summary: Growth Strategy in 10 Steps
  • References

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