Cover Image

Writing for Strategic Communication Industries

Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application...

Full description

Saved in:
Bibliographic Details
Main Author: Roberts, Jasmine (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Ohio State University Libraries [2016]
Series:Open textbook library.
Subjects:
Humanities > Textbooks
Communication > Textbooks
Rhetoric > Textbooks
Organizational Communication > Textbooks
Online Access:Access online version
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Chapter 1: Defining Strategic Communication
  • Chapter 2: Media Writing--Conventions, Culture, and Style
  • Chapter 3: Strategic Communication Ethics
  • Chapter 4: News Value
  • Chapter 5: News Writing Basics
  • Chapter 6: Feature Writing
  • Chapter 7: Public Relations Industry
  • Chapter 8: Media Relations
  • Chapter 9: Public Relations Writing
  • Chapter 10: Social Media--Uses and Messaging
  • Chapter 11: Advertising Industry
  • Chapter 12: Creating a Writing Portfolio

Similar Items