Introduction to Business

• Main Authors: Gitman, Lawrence J. (Author), McDaniel, Carl (Author), Shah, Amit (Author), Reece, Monique (Author), Koffel, Linda (Author), Talsma, Bethann (Author), Hyatt, James C. (Author)
• Format: Electronic eBook
• Language: English
• Published: [Place of publication not identified] OpenStax [2018]
• Series: Open textbook library.
• Subjects: Management > Textbooks
• Online Access: Access online version

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundred...