eMarketing - The Essential Guide to Online Marketing

• Format: Elektroniczne E-book
• Język: angielski
• Wydane: [Place of publication not identified] BCcampus [2012]
• Seria: Open textbook library.
• Hasła przedmiotowe: Marketing > Textbooks; Business > Textbooks
• Dostęp online: Access online version

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily re...