Strategic Marketing in the Global Forest Industries
The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and m...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Corvallis, Oregon
Oregon State University
2018.
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| Edition: | Third Edition |
| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- Chapter 1: The Context of The Forest Industry and Its Markets
- Chapter 2: Understanding Forest Products Marketing
- Chapter 3: The Marketing Environment, An Information Approach
- Chapter 4: Strategy and Strategic Planning
- Chapter 5: Marketing Structures
- Chapter 6: Marketing Functions
- Chapter 7: Putting Together a Marketing Plan