Digital Marketing Strategy

• मुख्य लेखक: Dolbec, Pierre-Yann (लेखक)
• स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
• भाषा: अंग्रेज़ी
• प्रकाशित: St. Paul, MN Concordia University Open Textbooks 2021.
• श्रृंखला: Open textbook library.
• विषय: Business > Textbooks; Marketing > Textbooks
• ऑनलाइन पहुंच: Access online version

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.