Digital Marketing Strategy
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
St. Paul, MN
Concordia University Open Textbooks
2021.
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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| Summary: | The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. |
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| Physical Description: | 1 online resource |