Digital Marketing Strategy

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

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Bibliographic Details
Main Author: Dolbec, Pierre-Yann (Author)
Format: Electronic eBook
Language:English
Published: St. Paul, MN Concordia University Open Textbooks 2021.
Series:Open textbook library.
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3rd Floor Main Library

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Call Number: A1234.567
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