Digital Marketing Strategy
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
St. Paul, MN
Concordia University Open Textbooks
2021.
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- Introduction to Digital Marketing
- Understanding the Digital Consumer
- Planning for a Digital Marketing Campaign
- Introduction to Digital Strategy
- Reach: Generating Awareness and Attracting Visitors
- Act: Creating Content
- Act: Lead Generation and Lead Nurturing
- Convert: Conversion Optimization
- Engage: Building Loyalty and Co-Creating With Customers