Customer Centric Strategy

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of t...

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Bibliographic Details
Main Author: Shields, Kerri (Author)
Format: Electronic eBook
Language:English
Published: Toronto, ON eCampusOntario [2021]
Series:Open textbook library.
Subjects:
Online Access:Access online version
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