Principles of Marketing

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students inter...

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Bibliographic Details
Main Authors: Gomez Albrecht, Maria (Author), Green, Mark (Author), Hoffman, Linda (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] OpenStax [2022]
Series:Open textbook library.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available