Principles of Marketing
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students inter...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
OpenStax
[2022]
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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