Conducting Mixed-Methods Research From Classical Social Sciences to the Age of Big Data and Analytics

• Main Authors: Venkatesh, Viswanath (Author), Brown, Susan (Sue) (Author), Sullivan, Yulia (Author)
• Format: Electronic eBook
• Language: English
• Published: [Place of publication not identified] Virginia Tech Libraries 2023.
• Series: Open textbook library.
• Subjects: Education > Textbooks
• Online Access: Access online version

Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information s...