Conducting Mixed-Methods Research From Classical Social Sciences to the Age of Big Data and Analytics

Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information s...

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Bibliographic Details
Main Authors: Venkatesh, Viswanath (Author), Brown, Susan (Sue) (Author), Sullivan, Yulia (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Virginia Tech Libraries 2023.
Series:Open textbook library.
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Online Access:Access online version
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