Conducting Mixed-Methods Research From Classical Social Sciences to the Age of Big Data and Analytics

Conducting Mixed-Methods Research From Classical Social Sciences to the Age of Big Data and Analytics

Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information s...

Full description

Saved in:
Bibliographic Details
Main Authors: Venkatesh, Viswanath (Author), Brown, Susan (Sue) (Author), Sullivan, Yulia (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Virginia Tech Libraries 2023.
Series:Open textbook library.
Subjects:
Education > Textbooks
Online Access:Access online version
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Preface
  • Acknowledgements
  • Chapter 1: Mixed-Methods Research as the Third Research Approach
  • Chapter 2: Philosophical Foundations of Mixed-Methods Research
  • Chapter 3: Nature of Theory in Mixed-Methods Research
  • Chapter 4: Appropriateness of Using a Mixed-Methods Research Approach
  • Chapter 5: Basic Strategies for Mixed-Methods Research
  • Chapter 6: Mixed-Methods Data Collection Strategies
  • Chapter 7: Qualitative and Quantitative Data Analysis Strategies
  • Chapter 8: Mixed-Methods Data Analysis Strategies
  • Chapter 9: Mixed-Methods Research and Big Data Analytics
  • Chapter 10: Generating Meta-Inferences in Mixed-Methods Research
  • Chapter 11: Mixed-Methods Research Paper Templates
  • Chapter 12: Guidelines for Editors and Reviewers of Mixed-Methods Research
  • Chapter 13: Challenges and Strategies in Conducting, Writing, and Publishing Mixed-Methods Research
  • Author Biographies

Similar Items