Foundations in Digital Marketing

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy....

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Bibliographic Details
Main Author: Grayson, Rochelle (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] BCcampus 2024.
Series:Open textbook library.
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3rd Floor Main Library

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Call Number: A1234.567
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