Foundations in Digital Marketing
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy....
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
BCcampus
2024.
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- Accessibility Statement
- For Students: How to Access and Use this Textbook
- About BCcampus Open Education
- Introduction
- Part I: Fundamentals of Digital Marketing
- Part II: Generating Customer Demand and Nurturing Leads & Proposals
- Part III: Analyzing and Optimizing Your Digital Marketing Performance
- Part IV: The Future of Digital Marketing
- About the Author
- Versioning History