Sports Marketing An Australian Perspective

• Yazar: Richards, Jessica (Yazar)
• Materyal Türü: Elektronik Ekitap
• Dil: İngilizce
• Baskı/Yayın Bilgisi: [Place of publication not identified] Western Sydney University 2024.
• Seri Bilgileri: Open textbook library.
• Konular: Business > Textbooks; Marketing > Textbooks
• Online Erişim: Access online version

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate reve...