The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
Furkejuvvon:
Váldodahkki: | |
---|---|
Eará dahkkit: | |
Materiálatiipa: | Elektrovnnalaš Girjji oassi |
Giella: | eaŋgalasgiella |
Almmustuhtton: |
Cham
Springer Nature
2023
|
Ráidu: | Rhetoric, Politics and Society
|
Fáttát: | |
Liŋkkat: | DOAB: download the publication DOAB: description of the publication |
Fáddágilkorat: |
Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Interneahtta
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
Hildobáiki: |
A1234.567 |
---|---|
Njađus 1 | Oažžumis |