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The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric

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This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...

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Bibliographic Details
Main Author: Bengtson, Erik (auth)
Other Authors: Mossberg, Oskar (auth)
Format: Electronic Book Chapter
Language:English
Published: Cham Springer Nature 2023
Series:Rhetoric, Politics and Society
Subjects:
Public relations
Sales & marketing
Political science & theory
climate rhetoric
Sustainability
Greenwashing
qualitative analysis of communication
rhetorical studies
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