Advertising as a Creative Industry Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...
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| 第一著者: | |
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| フォーマット: | 電子媒体 図書の章 |
| 言語: | 英語 |
| 出版事項: |
Taylor & Francis
2024
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| シリーズ: | Routledge Research in the Creative and Cultural Industries
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| 主題: | |
| オンライン･アクセス: | DOAB: download the publication DOAB: description of the publication |
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