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Advertising as a Creative Industry Regime of Paradoxes

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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Derda, Izabela (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: Taylor & Francis 2024
Seri Bilgileri:Routledge Research in the Creative and Cultural Industries
Konular:
Advertising
business;business models;commerce;creative collaborations;creativity;culture;entertainment;innovation;media
Online Erişim:DOAB: download the publication
DOAB: description of the publication
Etiketler: Etiketle
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